How Austin proves that Harry Potter still has power

Harry Potter & the Cursed Child Midnight Release Party on Saturday, July 30 2016.  Erika Rich for American-Statesman

Harry Potter & the Cursed Child Midnight Release Party on Saturday, July 30 2016.
Erika Rich for American-Statesman

Now that we’ve had a few days to recover from the shock of actually receiving a new “Harry Potter” book – and to finish reading it and digest that wondrous plot – we can conclude that, after all these years, the Harry Potter series is still beloved.

At the midnight release party BookPeople threw Saturday for “Harry Potter and the Cursed Child,” about 2,000 people showed up to celebrate the bespectacled wizard and his new adventure. That’s a considerable turnout given that we all thought we’d officially hung up our wizards’ robes for such a party many years ago.

» See more photos from BookPeople’s midnight release party for “The Cursed Child”

BookPeople’s marketing director, Abby Fennewald, said Tuesday evening that the response to the book “was probably higher than we originally anticipated.” The Austin bookstore sold about 75 percent as many copies of “The Cursed Child” at this party as compared to previous midnight release parties, she said; “We’ve already sold over 1,000 copies.”

“Harry Potter and the Cursed Child” is a book in script form about Harry and his troubled son, Albus. (The play is currently in production at London’s West End.) Despite the different format from the previous novels, anxiously waiting Muggles appeared in droves at BookPeople and at Barnes & Noble as well for the release. BookPeople dusted off its old Diagon Alley set and had a variety of magical activities for attendees, including a costume contest, a House Cup Tournament, trivia and wizard dueling.

Harry Potter & the Cursed Child Midnight Release Party on Saturday, July 30 2016.  Erika Rich for American-Statesman

Harry Potter & the Cursed Child Midnight Release Party on Saturday, July 30 2016.
Erika Rich for American-Statesman

And the food trucks joining the fun in the parking lot also didn’t miss out on the theme: Amy’s Ice Creams, for one, was serving up three wizard-worthy flavors, including butterbeer, Gryffindor’s Tower with red velvet and Dementor’s Cloud with dark chocolate. The line to get butterbeer in drink form at another trailer was also long.

Chatter all around BookPeople’s “Harry Potter” party reflected how happy everyone was to be back together, costumed in their finest Hogwarts’ wizard robes. Kids were there, sure, but the majority of the crowd congregating from 10 p.m. to midnight were the original “Harry Potter” fans, now in their 20s, 30s and beyond.

And for BookPeople, all those enthusiastic fans meant the party was a rousing success.

Has “Cursed Child” turned out to be a worthy follow-up to the original story? Let us know in the comments. And don’t forget to check out our photo gallery chronicling the “Harry Potter” party at BookPeople.


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