Former BookPeople marketing director Julie Wernersbach has been hired as the new director of the Texas Book Festival.
She replaces Steph Opitz, who left earlier this year.
Wernersbach will be responsible for creating and implementing the festival itself and the TBF’s year-round literary programming.
In her five years at BookPeople, Wernersbach produced events featuring Elvis Costello, Jimmy Carter, Jonathan Franzen, Isabelle Allende, Stephen King, Donna Tartt, Lena Dunham, and others.
Wernersbach was previously publicist and events coordinator for the independent bookstore Book Revue in Huntington, NY. She holds a bachelor’s degree in English from Boston University and serves on the board of directors of the Mountains and Plains Independent Booksellers Association.
The 21st Texas Book Festival takes place Nov. 5-6, 2016. Book submissions are open until June 1.